Vyleesi
When a new prescription for HSDD (Hypoactive sexual desire disorder), a condition that causes a frustrating lack of sexual desire, asked us to bring their product to TikTok, we took on a doubly desirable approach:
Role: Branding, Concepting, Copywriting.
@DesireInsider
1) Unbranded Account: While 1 in 10 premenopausal women experience HSDD, most people don’t know what the medical condition is, or its symptoms. To educate and empower women about sexual wellness and HSDD, we created the @DesireInsider, a persona to turn to about a difficult topic.
@Vyleesi
2) Branded Account: Designed around our new brand idea, Reconnect With Desire, the Vyleesi branded page speaks empathetically to women experiencing HSDD while framing the benefits in terms of the things that woman really want from sex; closeness in their relationships, confidence and wellbeing.
