Visit Greater Palm Springs

escaping a one-dimensional perception

to a world of quirky possibilities

VGPS asked for a campaign to raise awareness of tourism in the Coachella Valley, comprising 9 unique cities. Overcoming the idea that Palm Springs is a tired destination for golf and relaxing , this campaign shows the vibrant and diverse identity and experience of this Oasis region.

Role: Concepting, Copywriting.

Previous
Previous

Vyleesi